Post by account_disabled on Mar 11, 2024 4:21:30 GMT
One of the conditions for the further development of Influencer Marketing is the transparency of the entire supply chain: companies, intermediaries, creators. To understand where we are at Buzzoole, I have promoted an observatory which, for two years now, has been monitoring the public use of the most used transparency hashtags ( ad, adv, sponsored, sponsored, paid insertion, productsuppliedby, advertising,advertising ). In 2019 we identified 265,339 transparent posts written in Italian, which generated 274 million interactions, up 49% compared to 2018.
The largest volumes are concentrated in the India Mobile Number Data first part of the year. Instagram continues to remain the preferred source for influencer activity. 69% of the content collected was developed here, producing 98% of the total engagement. the most transparent sectors of influencer marketing Fashion (clothing and footwear, including sports) was the industry most attentive to the rules with 30% of posts produced. This is followed by cosmetics (body care products) with 17.4%, accessories (bags, watches and jewellery) with 11%. Further down we find the contents of the entertainment sector which account for around 9% (cinema, TV, gaming), those of drinks (6.4%), food (5.9%), technology (5.7%) .
Among the least transparent sectors are motors (2.9%) and tourism (2%). 5.2% of the posts were classified as "misc", i.e. belonging to various types of products (stationery, books, e-commerce stores, betting , culture, design, music). influencer transparency white paper 2019 This increase in transparent activities bodes well, although it remains difficult to track the volume of opaque influencer marketing activities. For example, it is easy to come across videos on YouTube or Stories on Instagram that are not correctly labeled, due to the old myth according to which transparency would take away the authenticity of communication. The complete study , which delves into the situation sector by sector and examines the most transparent brands and the most popular posts, can be downloaded for free.
The largest volumes are concentrated in the India Mobile Number Data first part of the year. Instagram continues to remain the preferred source for influencer activity. 69% of the content collected was developed here, producing 98% of the total engagement. the most transparent sectors of influencer marketing Fashion (clothing and footwear, including sports) was the industry most attentive to the rules with 30% of posts produced. This is followed by cosmetics (body care products) with 17.4%, accessories (bags, watches and jewellery) with 11%. Further down we find the contents of the entertainment sector which account for around 9% (cinema, TV, gaming), those of drinks (6.4%), food (5.9%), technology (5.7%) .
Among the least transparent sectors are motors (2.9%) and tourism (2%). 5.2% of the posts were classified as "misc", i.e. belonging to various types of products (stationery, books, e-commerce stores, betting , culture, design, music). influencer transparency white paper 2019 This increase in transparent activities bodes well, although it remains difficult to track the volume of opaque influencer marketing activities. For example, it is easy to come across videos on YouTube or Stories on Instagram that are not correctly labeled, due to the old myth according to which transparency would take away the authenticity of communication. The complete study , which delves into the situation sector by sector and examines the most transparent brands and the most popular posts, can be downloaded for free.