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Post by account_disabled on Dec 24, 2023 6:39:08 GMT
Encouraged to do this." Michał Błaszczak Pentester Vercom SA "I work like a hacker but in an ethical way. Regular penetration testing is very useful from the perspective of website operations and checking for vulnerabilities. in SMS Marketing SMS marketing can be very effective as long as we are able to measure the effectiveness of our actions. The basic question is how exactly do we measure this effectiveness? UTM tags can help us and bring a lot of knowledge to our customers when used in our marketing campaigns. Learn how to use UTM parameters in SMS marketing! What Email Marketing List are UTM tags? We must first interpret the name itself. The abbreviation UTM comes from Urchin Tracking Module - a parameter used for website analysis created by Urchin Software Corporation and was acquired by Google. So let's get back to the top. "Label". Here we are dealing with parameters that can be added to URLs to track the sources from which users visit our website - in short - where the traffic on our website comes from... This data is aggregated through Google Analytics Analysis can be performed at any time while activities are being carried out. Adding tags like each marketing recruiter will be able to measure the effectiveness of individual marketing campaigns and ultimately draw conclusions. Why is it worth using UTM parameters? For users it doesn't matter whether there are tags in the URL - the content that appears on the website is exactly the same. The situation is very different for those responsible for measuring the.
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